UNDERSTANDING THE B2B CUSTOMER PERSONA

In the business-to-business world, understanding who you're targeting helps you close more deals. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. Understanding B2B Personas It includes information about their company, job responsibilities, goals, and challenges.Key components typica

Whether it’s a startup or a large corporation, nearly every business relies on services that support daily operations. Understanding the types and value of business services can help you make better decisions. What Are Business Services? They are usually non-tangible and don’t involve producing a physical product, but they add significant impa